This thinking did not start in an advertising agency.

It started over 30 years in the industry itself.

Swim-school marketing has no shortage of familiar messages. Safety. Confidence. Progress and Enrol now.

Most of them are true, but that does not make them effective.

The more important work happens before anything is written or designed. It is deciding what the advertising actually needs to change.

Ray Smith Studio brings behavioural thinking into that decision. The result is work built around the forces shaping enrolment, participation and progression, rather than another variation of what the category already says.

The campaigns are self-initiated. Each begins with a problem swim schools recognise and searches for the creative opportunity others have missed.

We don’t make swim-school ads.
We build behaviour.

Ray Smith Studio
ray@raysmith.studio